In last trading session, Purple Innovation Inc (NASDAQ:PRPL) saw 0.33 million shares changing hands with its beta currently measuring 1.61. Company’s recent per share price level of $0.89 trading at $0.02 or 1.95% at ring of the bell on the day assigns it a market valuation of $96.24M. That closing price of PRPL’s stock is at a discount of -68.54% from its 52-week high price of $1.50 and is indicating a premium of 37.08% from its 52-week low price of $0.56. Taking a look at company’s average trading volume for last 10-days demonstrates a volume of 1.95 million shares which gives us an average trading volume of 976.66K if we extend that period to 3-months.
For Purple Innovation Inc (PRPL), analysts’ consensus is at an average recommendation of Hold while assigning it a mean rating of 2.20. Splitting up the data highlights that, out of 3 analysts covering the stock, 0 rated the stock as a Sell while 0 recommended an Overweight rating for the stock. 2 suggested the stock as a Hold whereas 1 see the stock as a Buy. 0 analyst(s) advised it as an Underweight.
Purple Innovation Inc (NASDAQ:PRPL) trade information
Upright in the green during last session for gaining 1.95%, in the last five days PRPL remained trading in the green while hitting it’s week-highest on Monday, 05/12/25 when the stock touched $0.89 price level, adding 8.85% to its value on the day. Purple Innovation Inc’s shares saw a change of 13.85% in year-to-date performance and have moved 12.46% in past 5-day. Purple Innovation Inc (NASDAQ:PRPL) showed a performance of 55.27% in past 30-days. Number of shares sold short was 3.82 million shares which calculate 9.53 days to cover the short interests.
Wall Street analysts have assigned a consensus price target of 1.5 to the stock, which implies a rise of 40.67% to its current value. Analysts have been projecting 1.1 as a low price target for the stock while placing it at a high target of 6. It follows that stock’s current price would drop -23.6% in reaching the projected high whereas dropping to the targeted low would mean a loss of -23.6% for stock’s current value.
Purple Innovation Inc (PRPL) estimates and forecasts
Weighing up company’s earnings over the past 5-year and in the next 5-year periods, we find the company posting an annual earnings growth rate of 16.53% during past 5 years. In 2025, company’s earnings growth rate is likely to be around 44.23% while estimates for its earnings growth in next 5 years are of 41.51%.
Purple Innovation Inc (NASDAQ:PRPL)’s Major holders
Insiders are in possession of 4.55% of company’s total shares while institution are holding 70.17 percent of that, with stock having share float percentage of 73.52%. Investors also watch the number of corporate investors in a company very closely, which is 70.17% institutions for Purple Innovation Inc that are currently holding shares of the company. COLISEUM CAPITAL MANAGEMENT, LLC is the top institutional holder at PRPL for having 46.86 million shares of worth $48.73 million. And as of 2024-06-30, it was holding 43.5908 of the company’s outstanding shares.
The second largest institutional holder is NO STREET GP LP, which was holding about 7.74 million shares on 2024-06-30. The number of shares represents firm’s hold over 7.2027 of outstanding shares, having a total worth of $8.05 million.
On the other hand, WASATCH FUNDS TRUST-Wasatch Micro Cap Fund and VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund are the top two Mutual Funds which own company’s shares. As of Mar 31, 2025 , the former fund manager was holding 3.96 shares of worth $3.52 million or 3.66% of the total outstanding shares. The later fund manager was in possession of 1.65 shares on Dec 31, 2024 , making its stake of worth around $1.46 million in the company or a holder of 1.52% of company’s stock.
