Purple Innovation Inc (PRPL)’s Stock Price Falls Due To Weak Fundamental Momentum

Purple Innovation Inc (NASDAQ:PRPL) has a beta value of 1.41 and has seen 0.4 million shares traded in the recent trading session. The company, currently valued at $72.66M, closed the recent trade at $0.67 per share which meant it lost -$0.03 on the day or -4.32% during that session. The PRPL stock price is -123.88% off its 52-week high price of $1.50 and 16.42% above the 52-week low of $0.56. If we look at the company’s 10-day average daily trading volume, we find that it stood at 0.39 million shares traded. The 3-month trading volume is 744.23K shares.

The consensus among analysts is that Purple Innovation Inc (PRPL) is Hold stock at the moment, with a recommendation rating of 2.20. 0 analysts rate the stock as a Sell, while 0 rate it as Overweight. 2 out of 3 have rated it as a Hold, with 1 advising it as a Buy. 0 have rated the stock as Underweight. The expected earnings per share for the stock is -0.12.

Purple Innovation Inc (NASDAQ:PRPL) trade information

Sporting -4.32% in the red today, the stock has traded in the red over the last five days, with the highest price hit on recent trading when the PRPL stock price touched $0.67 or saw a rise of 9.46%. Year-to-date, Purple Innovation Inc shares have moved -43.43%, while the 5-day performance has seen it change -6.86%. Over the past 30 days, the shares of Purple Innovation Inc (NASDAQ:PRPL) have changed -9.57%. Short interest in the company has seen 3.49 million shares shorted with days to cover at 9.87.

Wall Street analysts have a consensus price target for the stock at $1.5, which means that the shares’ value could jump 55.33% from the levels at last check today.. The projected low price target is $1.1 while the price target rests at a high of $6.0. In that case, then, we find that the latest price level in today’s session is -795.52% off the targeted high while a plunge would see the stock gain -64.18% from the levels at last check today..

Purple Innovation Inc (PRPL) estimates and forecasts

The company’s shares have lost -21.81% over the past 6 months. Revenue growth from the last financial year stood is estimated to be -4.23%.

5 analysts offering their estimates for the company have set an average revenue estimate of 103.69M for the current quarter. 5 have an estimated revenue figure of 121.2M for the next ending quarter. Year-ago sales stood 120.27M and 118.6M respectively for this quarter and the next, and analysts expect sales will shrink by -13.79% for the current quarter and -4.23% for the next.

If we evaluate the company’s growth over the last 5-year and for the next 5-year period, we find that annual earnings growth was 16.53% over the past 5 years. Earnings growth for 2025 is a modest 44.23% while over the next 5 years, the company’s earnings are expected to increase by 41.58%.

PRPL Dividends

Purple Innovation Inc is expected to release its next earnings report on 2025-May-06 this year, and investors are excited at the prospect of better dividends despite the company’s debt issue.

Purple Innovation Inc (NASDAQ:PRPL)’s Major holders

Insiders own 4.57% of the company shares, while shares held by institutions stand at 69.88% with a share float percentage of 73.23%. Investors are also buoyed by the number of investors in a company, with Purple Innovation Inc having a total of 118.0 institutions that hold shares in the company. The top two institutional holders are COLISEUM CAPITAL MANAGEMENT, LLC with over 46.86 million shares worth more than $48.73 million. As of 2024-06-30, COLISEUM CAPITAL MANAGEMENT, LLC held 43.5908% of shares outstanding.

The other major institutional holder is NO STREET GP LP, with the holding of over 7.74 million shares as of 2024-06-30. The firm’s total holdings are worth over $8.05 million and represent 7.2027% of shares outstanding.

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