In last trading session, Purple Innovation Inc (NASDAQ:PRPL) saw 0.36 million shares changing hands with its beta currently measuring 2.34. Company’s recent per share price level of $0.93 trading at -$0.05 or -4.93% at ring of the bell on the day assigns it a market valuation of $100.17M. That closing price of PRPL’s stock is at a discount of -150.54% from its 52-week high price of $2.33 and is indicating a premium of 19.35% from its 52-week low price of $0.75.

For Purple Innovation Inc (PRPL), analysts’ consensus is at an average recommendation of Hold while assigning it a mean rating of 2.50. Splitting up the data highlights that, out of 3 analysts covering the stock, 0 rated the stock as a Sell while 0 recommended an Overweight rating for the stock. 2 suggested the stock as a Hold whereas 1 see the stock as a Buy. 0 analyst(s) advised it as an Underweight. The company is expected to be making an EPS of -0.08 in the current quarter.

Purple Innovation Inc (NASDAQ:PRPL) trade information

Upright in the red during last session for losing -4.93%, in the last five days PRPL remained trading in the red while hitting it’s week-highest on Tuesday, 02/18/25 when the stock touched $0.93 price level, adding 11.43% to its value on the day. Purple Innovation Inc’s shares saw a change of 19.23% in year-to-date performance and have moved -9.71% in past 5-day. Purple Innovation Inc (NASDAQ:PRPL) showed a performance of -20.51% in past 30-days.

Wall Street analysts have assigned a consensus price target of 1.1 to the stock, which implies a rise of 15.45% to its current value. Analysts have been projecting 1.1 as a low price target for the stock while placing it at a high target of 1.1. It follows that stock’s current price would drop -18.28% in reaching the projected high whereas dropping to the targeted low would mean a loss of -18.28% for stock’s current value.

Purple Innovation Inc (PRPL) estimates and forecasts

This year revenue growth is estimated to fall -4.36% from the last financial year’s standing.

8 industry analysts have given their estimates about the company’s current quarter revenue by setting an average figure of 129.39M for the same. And 5 analysts are in estimates of company making revenue of 117.28M in the next quarter. Company posted 145.94M and 120.03M of sales in current and next quarters respectively a year earlier.

Weighing up company’s earnings over the past 5-year and in the next 5-year periods, we find the company posting an annual earnings growth rate of -17.83% during past 5 years. In 2025, company’s earnings growth rate is likely to be around 31.13% while estimates for its earnings growth in next 5 years are of 38.49%.

Purple Innovation Inc (NASDAQ:PRPL)’s Major holders

COLISEUM CAPITAL MANAGEMENT, LLC is the top institutional holder at PRPL for having 46.86 million shares of worth $48.73 million. And as of 2024-06-30, it was holding 43.5908 of the company’s outstanding shares.

The second largest institutional holder is NO STREET GP LP, which was holding about 7.74 million shares on 2024-06-30. The number of shares represents firm’s hold over 7.2027 of outstanding shares, having a total worth of $8.05 million.

On the other hand, Wasatch Microcap Fund and Vanguard Total Stock Market Index Fund are the top two Mutual Funds which own company’s shares. As of Dec 31, 2024 , the former fund manager was holding 2.78 shares of worth $2.59 million or 2.59% of the total outstanding shares. The later fund manager was in possession of 1.65 shares on Sep 30, 2024 , making its stake of worth around $1.53 million in the company or a holder of 1.53% of company’s stock.